Oenotrace will provide solutions to the ICT-AGRI-FOOD call for proposals as it includes a data-driven system enabling and promoting transparency on sustainable wine growing practices for different target groups like consumers and public authorities. From the primary production to the distribution of wine, multiple phases of the entire value chain will be involved. An analysis of information and communication gaps with DWV and thus, proximity to growers, is conducted already during the proposal phase and this will be extended by a thorough mapping of the value chain involving multiple actors right from the beginning of the project in co-creating the entire solution and identifying their willingness and potential to boost ecosystem services.
The specific focus on indicators related to the sustainability of the in-field wine management practices automatically grants insight into other factors like the origin, production methods and properties of primary products, as well as into sustainability aspects of products and processes, like e.g. energy consumption and environmental impact